Syarikat Perwanza Enterprse (M) Sdn Bhd was established in 2004 for producing and distributing Natasya brand health and beauty products'. It was all started with small husband-and-wife business in the early 2000 was successfully to develop until today.

Natasya product was founded by Datin Hajah Muniroh Kasim with only two products back then namely Collagen Soap and Night Cream, both are based on 100% herbal source. Datin Hajah Muniroh initial research, together with her husband and professional assistance from local scientists, now they had produced more than 19 products under 'Natasya' brand with high quality standard and was well received by consumers.

Company Headquarters is located in Damansara, Selangor which house the Management Office, Accounts, Marketing, IT and Training departments. Well-planned and dedicated efforts has paid the results, and now Perwanza Enterprise (M) Sdn Bhd own a Five-Star status manufacturing plant in Parit Buntar, Perak.

In terms of product distribution, Natasya products are conveniently available through an extensive network of distributors and stockists in major town in Malaysia. The company itself had launched 'Natasya Shoppe' - Natasya's own flagship store in major shopping malls around the country.

"Berakit ke hulu berenang ke tepian, bersakit dahulu bersenang kemudian", that was the Malay phrase likened to Datin Hajah Muniroh's effort in building and developing her business empire. The founder itself made her own initiative by marketing the product around Penang and Kedah before widely spread through out Malaysia. And this effort was really paid with great success.

"At the start, Natasya product was on trial stage, we only sell the products without any label and proper packing. Our marketing target that time focus at certain places like neighbourhood area, factories, supermarkets, government agencies, and all places that provide promotion counter. Besides that, we also do a "face to face" or direct marketing because its more effective and at the same time we manage to consult a detailed explanation about the effectiveness of our products directly to the consumers", said the businesswoman. Following of the support received from consumers, this herbs base beauty products started to expanding their wing through others destination such as Perak, Kuala Lumpur, Selangor and others places.

Starting 2004, Datin Hajah Muniroh started to distribute officially with the two previous main products which is Collagen Soap and Night Cream while the brand 'Natasya' was used following the birth of her second grandchild.

"Most of consumers in Malaysia prefered overseas products and the willingness to spend more to get those products. By then, it is my responsibility to prove that local made beauty products also can compete with the overseas products standard." explained Datin Muniroh.

"Beside that, most of imported beauty products in the market are costly to get, but 'Natasya' itself was designated for all class of consumers include middle and lower class. Cost at only RM35.90, consumers can get one set of products that can solve skin problems such as acne and pimples."

With Natasya, consumers only need 2 products while others brand product need more extra product like cleanser, refresher and others. Other than that, Natasya's products not just for woman use, but also applicable for man.

"From research aspect, Natasya's products has been produced base on 100% herbals and using only fully local technologies. Local herbs is the main priority in producing Natasya's products because i'm confident it gave the effectiveness in solving skin problems without skin-peeling. Natasya's products didn't contain any whitening agent but still can fairer your skin as usual by using fully natural herbals."